Tuesday, 21 August 2007

Crime maps and home security

This post will be more speculation than announcement. I've recently been alerted to a number of new initiatives that mashup crime with maps. This isn't a totally new idea, my hometown of Berkeley, CA has had an interactive crime map for a few years now, and in the USA at least, newspapers have been reporting police blotters forever, but it does seem to have a new life.

Blog posts like this one from O'Reilly also look at the concept.

Taking it a step further are businesses like the exciting Terabitz are combining this information with real estate listing and other local detail.

What I wonder is how much that will influence people's decisions on how and where they live. I'm guessing it depends, but I've always felt you take the good with the bad. Living in NYC or London may occasionally pose risks, but that hasn't stopped people wanting to live in such vibrant cities.

I would think the best approach is to use these tools to be informed, but follow your heart (or job or school or friends) and live where you like. Better to take a few steps to protect yourself where you want to be, than to be afraid.

So I'm hoping these tools deliver the information as just that - information. People shouldn't live in fear, they should have peace of mind about their homes. And I guess AlertMe might just be a useful tool in this respect.

For more information, see www.alertme.com

Tuesday, 14 August 2007

Home security and AlertMe computing security

AlertMe.com takes security seriously.

Our revolutionary approach to intelligent home security will be backed by a hardened approach to datacenter server and network security. We've spent the last six months designing a robust and resilient infrastructure to deliver our service without interruption.

Our computer wizard says:
"The AlertMe system utilizes techniques and technologies developed by the military and the banking industry. A resilient, multiple layer firewall system combined with a military designed datacentre, manned by ex-military personnel, ensures the continued security of your personal data."
And given his spotless track record defending a leading internet-based payment processing company, he should know how it's done.

Our email and webservers are migrating into the nuclear bunkers now, and our full application will also be hosted there.

AlertMe manufacturing goes live!

AlertMe.com is now bringing online our state of the art manufacturing operation.

We have completed build out of the pilot manufacturing facility in our Cambridge headquarters and produced the first run of beta kits here already. All of the kits for the first controlled release will also be hand built in Cambridge by our own crack team of hardware experts. As they assemble the components, they are conducting extensive quality control testing and looking for future improvements and efficiencies.

At the same, we’re also spinning up activity for full scale production with a truly world class consumer electronics manufacturing partner. We’ve had their first samples back and they look really spectacular – just can’t wait to show them off! Even the packaging itself has received rave reviews from those who’ve seen sneak previews of the kit.

FUN FACT: there are over 300 unique parts in a single AlertMe home security kit.

For more information, visit www.alertme.com

Monday, 23 July 2007

AlertMe first controlled release - taking pre-orders now!

As we're now getting very close to our first controlled release, we've decided to open the gates.

We’re now taking pre-orders for a limited release, exclusively to friends and family of the AlertMe team in the UK. If you are interested in hearing more about this, please send a note to "sales at alertme.com" and tell me who you know here and I’ll tell them you’ve said “hi!” Then I can also share more details about our service and the coming release. The response has been great so far, and supplies are limited, so act quickly if you want to be one of the first to enjoy intelligent home security, control, and monitoring.

If you don’t happen to know us personally, but want to learn more, let me know the nature of your interest. We would be happy to have a chat on a variety of topics once we know a bit more about you. To misquote Bogart: I think this may be the beginning of a beautiful friendship.

Cheers.

Sunday, 22 July 2007

AlertMe website relaunching

Is "relaunching" a word? Oh well.

Just a quick note to let you know we'll be relaunching our website sometime in the next couple of weeks. This is the big moment, when we'll open the curtains and show you just what it is we've built. It's been a major effort in developing comprehensive content and a friendly, intuitive design. We're hoping you'll like it!

Sections will include:
  • "Why AlertMe?"
  • "What is it?"
  • "Who is it for?"
  • "How does it work?"
and the ever popular "FAQ" for things that just didn't seem to fit elsewhere.

I won't spoil the surprise, but be sure to check back often at www.alertme.com and be the first to know.

Saturday, 21 July 2007

Home trials of AlertMe

Over the last few weeks, AlertMe has been busy with a number of home trials of our home security, control, and monitoring service. A range of people with a variety of homes and living situations have been able to set up the kit, show it off to their friends and family, and find out what's it really like.

The trials have gone very well so far. People outside the company have been appreciative of the design elements and interested to learn more. Perhaps more importantly, we've collected a ton of feedback on areas for improvement and future enhancements.

The trials will be ongoing right up through sign off of our first controlled release, and we plan to never stop learning from our customers. When you get your kit, be sure to drop us a line and let us know what you love about AlertMe, and where we might do better.

Cheers.

Tuesday, 3 July 2007

Business Weekly reports on AlertMe.com

Business Weekly covers news, feature and analysis on business issues for senior decision makers in companies across the East of England. It has reported on our business this week.

US investors alert to home security venture

By Lautaro Vargas, 07 March 2007

Two of the region's top entrepreneurs are promising to revolutionise the home security market by launching a new generation of internet and mobile-enabled monitored alarm systems.

Backed with £5 million from entities affiliated to one of the USA's biggest hedge funds, Tudor Investment Group, Pilgrim Beart and Adrian Critchlow will trial AlertMe's first products in Cambridge this summer prior to a national roll-out before the year's end.

The Series A financing follows initial seed funding from the co-founders and business angels and will be used to complete the final stage of development and testing, build brand partnerships and bring the product to market.

Details of the technologies that will be used to underpin the new products, as well as the actual products themselves, will not be released until after the trials, though Beart insists that the AlertMe system will produce a step change in home surveillance.

"In contrast to many older alarm systems that use a phone dialer, the AlertMe system architecture is bang up-to-date; however we are not releasing any details of it yet" said Beart."Suffice to say that a large US hedge fund has invested in us on the basis of its potential."

AlertMe's next generation home security offering will use internet and mobile technology to connect people with their homes and alert them immediately to any unauthorised entry or fire.

The company's intention is to provide a major challenge to traditional monitored alarms by using the latest technology to offer enhanced functionality at a fraction of the current cost.

Increased functionality will free users from a prickly relationship with alarm firms according to Critchlow.

He said: "Many people use alarm companies but are not happy with the service."

AlertMe's system is expected to provide significant savings to users over existing systems.

Critchlow added: "Over the lifetime of our products we would hope to strip a significant amount of cost off existing systems, up to 50 per cent. But the comparison is really chalk and cheese as the amount of functionality would be far beyond what you can get at the moment."

The teaming of Beart and Critchlow could prove to be the masterstroke behind the success of the new venture, bringing an expert in wireless and RF technology start-ups together with one experienced in the rapid exploitation of a highly successful internet firm.

Beart has 20 years exp-erience in establishing ground-breaking high-technology companies including ActiveRF (which was sold to US-based Gatekeeper) and Antenova, which is heading full-throttle towards its goal of becoming the global supplier of choice for integrated antennas.

Critchlow co-founded online reservation service Active Hotels in 1999, helping it become one of the UK's fastest growing companies before it was sold five years later to Priceline for £90 million.

"The intention is to get a leading edge product up fast and one of the reasons for taking this on is that the technology already exists," said Critchlow.

True to its word, AlertMe, which was founded in April 2006, not only has 12 employees working in Cambridge on hardware and software R & D and commercial, but it already has a team of five doing software R & D in India.

As it finalises its commercialisation strategy, AlertMe is now seeking to develop partnerships with a number of different sectors including Internet Service Providers, mobile operators and insurance companies.

Mythbusting - Home Security Myth #2: Effectiveness

There was an interesting article about the effectiveness of home security a few weeks ago.

You can read the full version here.

The summary is that Britain has high rates of burglary because people don't take adequate steps to protect themselves (such as locking up and using their alarms) and that many steps they do take are ineffective (such as security lights and siren only alarms.)

They argue that some of these actually aid the burglar, like lights to work by, or are easily circumvented, like wearing a hoodie around a CCTV camera. And we all know that most alarm sounds are routinely ignored.

I would argue that the real reason all of these security measures fail is that they don't tell anyone who cares that there is a crime in progress. With our approach, a crafty burglar may still get in as none of us really wants to live in a concrete bunker, but if they do, you know instantly. You can then call the police and give them an opportunity to intervene WHILE it's still happening.

I'd much rather the police catch the bad guys in the act, than just take a crime report long afterward.

Effectiveness is based on deterrence and response. We can help with both.

Wednesday, 6 June 2007

A shout out to all Entrepreneurial Engineers

Yesterday Amyas and I were at the IET's Entrepreneurial Engineer event in Cambridge. It was wonderful to see so many engineers keen to learn more about entrepreneurship, both in the true sense of starting new businesses, and within their current employing organisations. Everyone we spoke to was excited by the AlertMe proposition, and it was good to meet so many people who are already fans of ZigBee! There was a real buzz around new consumer technology ideas such as ours, and several people said how great it was to see a company using ZigBee for the purpose it was designed for, and getting a compelling new product out using it.

So a big Hi to everyone we met yesterday, especially the avid followers of this blog! Do sign up at www.AlertMe.com so we can keep you up to date with when AlertMe will be available in your area, and keep being entrepreneurial.

Mythbusting - Home Security Myth #1: Risk

One of the most common misconceptions of home security is about RISK.

Generally, people are bad judges of risk. Whole industries exist for the management of risk in various forms, ranging from financial to personal. Business managers are kept up nights by their decisions around risk mitigation. And we all have to judge risk, reward, and consequences on a daily basis.

  • Can I park on the yellow line for 15 minutes or will I get a ticket?
  • Should I buy a house now or hope the property bubble will burst soon?
  • If I leave work early today will the boss think I'm being slack?
  • Do I need to replace the batteries in my smoke detector today or next week?

A good way to think about risk is to weigh the CHANCE of an event happening against the OUTCOMES if it does or does not.

Parking on the yellow line might conveniently saving me walking several blocks and circling around looking for a legal space, and the chance of a traffic warden coming by in the next 15 minutes is fairly low, but the consequence might be a 60 pound penalty citation and the minor hassle of paying it.

Interestingly there is also an emotional cost to all this. If I park in a legal space, then I don't have to worry about it - very nice benefit that should be factored in. If I get a ticket for illegal parking, it'll probably annoy me for the rest of the day, and again when I get around to paying it.

What does this have to do with home security? A lot actually.

Some decisions are made daily. Lock up the house, using one or more locks. Close some or all of the windows.

Some decisions we make once and then forget about. Getting an alarm system. Installing smoke detectors. Joining Neighbourhood Watch.

It's well worth re-evaluating the risks of home security now. The chance factor should reflect 733,000 reported home burlaries last year in the UK according to the Home Office Crimes Report, and the average cost is fairly high at an average theft claim of £2,250 (total home property loss claims were at £1.4 billion in the UK last year.)

Again, not least is the emotional cost of the risk. That same Home Office report says that 63% of people believe crime has increased in the UK, with 13% expressing very high levels of worry. The most significant issue may be the awful feeling of invasion if you do have the misfortune of being a victim.

This is all a personal decision, but now you have some of the facts, assumptions and myths around the risk of burglary. A similar decision can be made for smoke and fire detection, and a variety of other considerations.

Perhaps the strongest conclusion is that it is worth being informed and making an educated decision about risks to your home. I hope this helps you do that.

Tuesday, 15 May 2007

Usability in practice

Last week I attended a three day intensive camp called "Usability in Practice." This was run by the world-renowned Nielsen Norman Group, a consultancy who work in the field of usability - making tools which are easy for people to use to accomplish their desired task. The group is made up of people who have been working on product design and thinking about the whole user experience for decades, and has the philosophy "to help companies enter the age of the consumer, designing human-centered products and services." That's AlertMe!

I've previously met Don Norman (co-founder of the group) at Intelligent Environments, a Microsoft Research event. He's a really inspiring guy, with a huge range of design and psychology expertise, as well as technical experience (amongst many other things, he was Vice President of the Advanced Technology Group at Apple). Norman recommends companies design the Total User Experience, going beyond just a few nifty features and good engineering to make a product, and we've followed that best practice whilst designing the AlertMe system.

The camp focussed on how to design and test for usability, which is something which has been critical to AlertMe from day one. It was great to build on my previous experience with some more detailed study at the camp, and I'm now planning the next round of user testing for our system.

Jakob Nielsen ran some of the sessions; he's one of the foremost advocates of easy to use websites and a top usability guru. He also founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces. This kind of rapid, responsive technique to create a highly usable, functional and fun-to-use system is at the heart of AlertMe's development.

I'm going to be looking for participants to help AlertMe refine our user interface and website during the summer. If you'd like to be considered, send me an email at usability @ alertme.com or sign up for more information at www.alertme.com. This is a great opportunity to help us make using the AlertMe system a truly straightforward and enjoyable experience.

Thursday, 10 May 2007

Long weekend #4 - The morning after

Again, absolutely true experience - I really am not making this up.

Ah it was nice to be back home. I love the cosy feel of our little English terrace house.

I woke up the morning after we got back, refreshed and ready to get back to work. Except, why was the house so cold this morning?

I wander downstairs for my usual glass of Ovaltine (the good stuff we bring over from the States.) I notice it's even colder down here. Ah, I see why!

The front door is wide open!

Apparently it has been wide open all night. The Yale lock must not have latched properly when we closed it, then the wind must have blown it back open. It does that sometimes. This is why I'm always wondering if I closed the front door. See, there is a perfectly good reason for my paranoia!

Um, wait a sec, the front door was wide open all night!

We live on fairly busy street, just off a major road through town. It's a mixed part of town, generally very nice, but some rough characters bumming around pretty often, too. Uh, oh.

Rush into the front room for a quick look around: yep, there is my laptop, my iPod, my wallet, my keys, my wife's purse, and all our passports, right there where we dropped them after the France trip.

I am very, very, very relieved no one wandered in last night.

We really do need to get one of them high tech new home monitoring systems....

Long weekend #3 - The Return Home

The following is absolutely true. Sometimes life just hands you material.

Coming back from the ZigBee conference in Paris, I had the usual mild worries:
  • Did the cleaner come while we were gone?
  • Did we leave the heating on for five days with no one home?
  • And generally, was the house ok?
Interestingly, these worries increase the closer we get to home, which is compounded by the fact that the trains get exponentially slower as we approach home:
  • Paris to London - no stops - 2 hours 40 minutes - 280 miles - average 105 mph
  • London to Cambridge - 28 stops - 4 hours 20 minutes - 60 miles - average 14 mph
At last, we're home!

The house is still there, not a smoking pile of bricks!
The front is closed, not hanging off it's hinges!
The front door is locked, but we can't open it!

Err... apparently the cleaner did come, and she locked an extra deadbolt on the door, one for which I don't have a key. Whoops. Now what?

Time to break in to my own home!

Wife watches me vault the locked gate to the back alley, easy enough, this is kind of fun!
Slip around the neighbours', into our back garden.
Test the french doors to see if they're locked - yes, good, we remembered to lock them when we left. Now what?

Tug a bit harder on the back door... hmm... it seems to have a little play in it... I wonder.
Sharp yank on the handle of the french doors, and voila, quiet splintering and I'm in!
  • Locked out to broken in - 1 stop - 2 minutes - 40 yards - average 0.7 mph
That was really easy. Quick and quiet. No one saw me.

We'll need to fix the door though.

And perhaps we should get some sort of high tech home monitoring system....

Tuesday, 8 May 2007

Long weekend #2 - ZigBee in Paris

The ZigBee Alliance held a conference and open house at the Hyatt by Charles De Gaulle Airport last week. It was an international event, with attendees coming from at least four continents.

Interesting to see the booths - a lot of developers and platforms and chipsets and everyone had some green circuit boards on display. What I didn't see was many consumer applications of the technology. It still seems very rooted in the industrial world. The technology is ready and solid, but we'll be one of the first to deploy it for a really cool home usage.

Even Eaton's presentation was about their electrical and automotive bits, not their geek-next-door home products. It just feels like this isn't the focus for their company.

The best customer oriented product was Control4 and they had a nice demo of their kit - we'd love to have a chat with them about the security aspects sometime. We also enjoyed the TSC Systems display.

It was great to see our friends from Ember and PRI.

All in all, a very interesting event, but it'll get better when we are ready to show our stuff!

Long weekend #1

Wednesday last week, we left home for a long weekend in France. A conference in Paris requires some extra time on holiday. (Note to our Directors: this was not a boondoggle. Really.)

As always, I had to go back twenty steps from the front door, just to make sure it was closed tightly. I had a touch more worry than usual, after all we were going to be gone for five days. The neighbours were gone also (to Bristol, almost as glamourous.)

Worse, we had to put the trash bins out in front of the house two days early because we were going to miss the collection day otherwise. They only collect every two weeks here, which means if you miss once, it's an entire month of rubbish to stomp into the small bin, sort of a very sad man's grape stomping. But I digress. The non-political issue with the bins was that leaving them in front for five days on a semi-busy street seems to be a clear sign of "Nobody's Home - Come on in!" They even have the house number spraypainted on, just so your slower crook doesn't get confused about which house is empty. Sigh. My paranoia needs little encouragement.

The trains were fine: Cambridge to King's Cross, King's Cross to Leicester Square, Leicester Square to Waterloo, Waterloo to Gare Du Nord, enough trains already, taxi to hotel.

Ah, Paris in the spring. If you must know, the weather was absolutely perfect -- warm but not hot, blue sky sunny, with a cool, light breeze -- all day on Thursday. Of course, I spent the entire day in a windowless convention room in an airport hotel, but more about the ZigBee Open House in the next post....

(To Be Continued.)